Category: Life & Style Published Date Written by Shabih Jaffer Hits: 5730
Karachi: 20 October 2011, indeed the fourth installment of PFDC Sunsilk Fashion week will be held in parallel to the trade event. Expo Pakistan is itself organized to explore trade avenues for Pakistan and endeavors to serve as a thoroughfare to the commercial and cultural diversity of Pakistani products and services in the hope to further promote export. Thus the Pakistan Fashion Design Council’s association with TDAP for Expo Pakistan looks to further help institutionalize and formalize the Pakistani fashion industry specifically, guiding it towards the processes necessary to become a part of Pakistan’s exports globally.
Day 2 Starting with Zainab Sajid’s womenswear prêt-à-porter collection for her debut showcase at the PFDC Sunsilk Fashion Week is entitled “Hala-Lujah”. Taking inspiration from Hala pottery, the collection depicts strong elements of Hala’s folk culture where its pottery is famous for its exquisite designs and motifs. Indeed Hala pottery is a major art form that has survived centuries rooted in the cultural ethos of the 5000 years old Indus Valley Civilization. This collection is an effort to transform that historical creativity and inherited skill into fashion. Zainab Sajid’s collection incorporates chiffons and silks with a focus on cuts and drape with a flowy silhouette accentuated with beautiful motifs and Kashi work from the pottery.
Followed by Sania Maskatiya’s women’s wear collection for her debut showcase at the PFDC Sunsilk Fashion Week is entitled “The Dilkash Collection”, designed with the elegant and charismatic Pakistani woman at the fore. Sania's luxury Prêt Collection drawn’s inspiration from animals, foliage and nature.
Whereas, Mohsin Ali draw’s the line. Taking inspiration from Pakistan, Mohsin uses this latest collection to highlight and remark on Pakistan's current crises.
Last but not least FNK Asia, is a tribute to the ancient craft of needle work, Suzani, which diffused its way into Pakistan through Bukhara and Uzbekistan over 1500 years ago. Entitled “Suzani” the women’s wear collection is ideal for winter in fabrics such as pure cottons, linen and velvets accentuated with pure silk for a luxurious finish embellished primarily with Suzani needlework. Expect a silhouette boasting draped inner suits with structured outer jackets.
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